Research Units
Marketing and Economics Unit

Francisco José Torres Ruíz

Marketing and Economy unit

PAIDI groups in the Unit:

The main research line of this unit is to investigate and evaluate markets. Moreover, it analyses the organization of companies and the use of ICT by the olive oil sector. It analyses the behavior of national and international olive oil consumers through the design of marketing plans, business positioning and the study of brands, packaging and labeling to establish strategies to improve marketing within the olive oil sector.

Publications in last 4 years

The Agricultural Cooperative in the Face of the Challenges of Globalization, Sustainability and Digitalization

Moral, A.M. and Uclés, D.F.

Agriculture (Switzerland). Volume 12, Issue 3, 2022

DOI: 10.3390/agriculture12030424

The adoption of corporate social responsibility active learning methodology with management accounting students

Castilla-Polo F., Licerán-Gutiérrez A., Ruiz-Rodríguez M.ª.D.C.

International Journal of Management Education. Volume 20, Issue 1, 2022

DOI: 10.1016/j.ijme.2022.100613

How can consumer involvement be changed through communication campaigns? An information content choice model applied to the olive oil case

Garrido-Castro, E., Murgado-Armenteros, E.M. and Torres-Ruiz F.J.

British Food Journal. Volume 123, Issue 11, 2021, pages 3672-3688

DOI: 10.1108/BFJ-11-2020-1059

Do chefs value health in their olive oil purchasing decisions?

Gutierrez-Salcedo M., Parras-Rosa, M., Torres-RuizF.J. and Vega-Zamora M.

Nutrients. Volume 13, Issue 2, 2021, pages 1-10

DOI: 10.3390/nu13020445

Exploring consumer non-knowledge in the agrifood context and its effects on behaviour

Torres-Ruiz F.J., Garrido-Castro E. and Gutiérrez-Salcedo M.

British Food Journal. 2021

DOI: 10.1108/BFJ-06-2021-0609

Barriers and opportunities for the implementation of sustainable farming practices in mediterranean tree orchards

Calatrava J., Martínez-Granados D., Zornoza R., González-Rosado M., Lozano-García B., Vega-Zamora M. and Gómez-López M.D.

Agronomy. Volume 11, Issue 5, 2021

DOI: 10.3390/agronomy11050821

Factors affecting the adaptation of olive oil organizations to covid-19

Moral, A.M. CIRIEC-Espana

Revista de Economia Publica, Social y Cooperativa. Volume 104, 2022, pages 65-82

DOI: 10.7203/CIRIEC-E.104.21767

30th Anniversary of Applied Intelligence: A combination of bibliometrics and thematic analysis using SciMAT

López-Robles J.R., Cobo M.J., Gutiérrez-Salcedo M.. Martínez-Sánchez M.A., Gamboa-Rosales N.K. and Herrera-Viedma E.

Applied Intelligence. Volume 51, Issue 9, 2021, pages 6547-6568

DOI: 10.1007/s10489-021-02584-z

What does the olive oil tourist value at the destination? A criterion for olive oil tourism segmentation

Murgado-Armenteros E.M., Parrilla-González J.A. and Medina-Viruel M.J.

International Journal of Gastronomy and Food Science. Volume 25, 2021

DOI: 10.1016/j.ijgfs.2021.100378

Wastewater treatment costs: A research overview through bibliometric analysis

Gallego-Valero L., Moral-Parajes E. and Román-Sánchez I.M.

Sustainability (Switzerland). Volume 13, Issue 9, 2021

DOI: 10.3390/su13095066

Wastewater treatment and use of reclaimed water: A descriptive analysis of the case of the Province of Jaén [Depuración de aguas residuales y uso de aguas regeneradas: Un análisis descriptivo del caso de la Provincia de Jaén]

Pajares E.M., Valero L.G., Moral F.G. and Sánchez I.M.R.

Agua y Territorio. Volume 17, 2021, pages 77-91

DOI: 10.17561/at.17.4988

The role of the SDGs as enhancers of the performance of Spanish wine cooperatives

Mozas-Moral A., Fernández-Uclés D., Medina-Viruel M.J. and Bernal-Jurado E.

Technological Forecasting and Social Change. Volume 173, 2021

DOI: 10.1016/j.techfore.2021.121176

Ict as a development factor in the tunisian olive oil sector

Elfkih S., Fernández-Uclés D., Mozas-Moral A., Bernal-Jurado E., Medina-Viruel M.J.

New Medit. Volume 20, Issue 4, 2021, pages 3-14

DOI: 10.30682/NM2104A

Andrieu J., Fernández-Uclés D., Mozas-Moral A. and Bernal-Jurado E.

Agriculture (Switzerland). Volume 11, Issue 8, 2021

DOI: 10.3390/agriculture11080694

Bernal-Jurado E., Mozas-Moral A., Fernández-Uclés D. and Medina-Viruel M.J.

Journal of Business Research. Volume 123, 2021, pages 79-85

DOI: 10.1016/j.jbusres.2020.09.064

Challenges and responses of agri-food activities under covid-19 pandemic: The case of the spanish territories producing wine and olive oil

Rodríguez-Cohard J.C., Juste-Carrión J.J. and Vázquez-Barquero A.

Sustainability (Switzerland). Volume 13, Issue 24, 2021

DOI: 10.3390/su132413610

Intellectual capital as a predictor of cooperative prominence through human capital in the Spanish agrifood industry

Sánchez-Hernández M.I. and Castilla-Polo F.

Journal of Intellectual Capital. Volume 22, Issue 6, 2021, pages 1126-1146

DOI: 10.1108/JIC-06-2020-0201

Do well-reputed companies carry out higher quality social reporting? An empirical approach

Castilla-Polo F. and Ruiz-Rodríguez M.D.C.

Journal of Intellectual Capital. Volume 22, Issue 5, 2021, pages 889-917

DOI: 10.1108/JIC-06-2020-0214

An approach to using the best-worst method for supporting sustainability reporting decision-making in SMEs

Rodríguez-Gutiérrez P., Guerrero-Baena M.D., Luque-Vílchez M. and Castilla-Polo F.

Journal of Environmental Planning and Management. Volume 64, Issue 14, 2021, pages 2618-2640

DOI: 10.1080/09640568.2021.1876003

Characterization of olive oil tourism as a type of special interest tourism: An analysis from the tourist experience perspective

Parrilla-González J.A. and Murgado-Armenteros E.M. and Torres-Ruiz F.J.

Sustainability (Switzerland). Volume 12, Issue 15, 2020

DOI: 10.3390/su12156008

Enrique Bernal Jurado; Adoración Mozas Moral; Miguel J. Medina Viruel Y Domingo Fernández Uclés

Journal of business research 123, 79-85 . 2020

DOI: 10.1016/j.jbusres.2020.09.064

Innovation as the backbone of sustainable development goals

Adoración Mozas Moral; Enrique Bernal Jurado; Domingo Fernández Uclés y Miguel J. Medina Viruel

Sustainability. Volumen:12, nº 4747, 2020

DOI: 10.3390/su12114747

Can International Trade Help Africa’s Least Developed Countries Achieve SDG-1?

Navarro-Pabsdorf, R. M., Martínez-Alcalá, C., & Moral-Pajares, E.

Sustainability, 12(11), 4470 2020

DOI: 10.3390/su12114470

Transparency Index of the Supplying Countries’ Institutions and Tree Cover Loss: Determining Factors of EU Timber Imports?

Moral-Pajares, E., Martínez-Alcalá, C., Gallego-Valero, L., & Caviedes-Conde, Á. A.

Forests, 11(9), 1009 (2020)

DOI: 10.3390/f11091009

The Concern about biodiversity as a criterion for the classification of the sustainable consumer: a crosscultural approach

Murgado Armenteros, Eva María; Gutiérrez-Salcedo, María; Torres Ruiz, Francisco José

Sustainability, Volume 12, Issue 8, 3472 (2020)

DOI: 10.3390/su12083472

Do well-reputed companies carry out higher quality social reporting? An empirical approach

Castilla-Polo, F. and Ruiz-Rodríguez, M.D.C.

Journal of Intellectual 2020

DOI: 10.1108/JIC-06-2020-0214

Agri-food companies in the social media: a comparison of organic and non-organic firms

Bernal-Jurado, Enrique; D. Fernández; Mozas-Moral, Adoración; M.J. Medina

Economic Research, 32(1): 321-334 (2019)

DOI: 10.1080/1331677X.2018.1547203

Improving e-economy by regional governments

Bernal-Jurado, Enrique; Mozas-Moral, Adoración; R. Chaves-Avila; R. Puentes-Poyatos

Management Decision, 52(3): 559-572. 2019

DOI: 10.1108/MD-08-2012-0589

Cost of urban wastewater treatment and ecotaxes: evidence from municipalities in southern Europe

Moral-Pajares, Encarnación; L. Gallego-Valero; I.M. Román-Sánchez

Water, 11(423): 1-13 (2019)

DOI: 10.3390/w11030423

Towards sustainable consumption: Keys to communication for improving trust in organic foods

M Vega-Zamora, FJ Torres-Ruiz, M Parras-Rosa

Journal of Cleaner Production. Volume 216, 10 April 2019, Pages 511-519

DOI: 10.1016/j.jclepro.2018.12.129

Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods

Torres-Ruiz, F.J., Vega-Zamora, M., Parras-Rosa, M.

Business Strategy and the Environment. Volume27, Issue4, May 2018, Pages 588-602

DOI: 10.1002/bse.2022

An empirical approach to analyse the reputation-performance linkage in agrifoof cooperatives

Castilla-Polo, Francisca; D. Gallardo-Vázquez; M.I. Sánchez-Hernández; M.C. Ruíz-Rodríguez

Journal of Cleaner Production, 195: 163-175 (2018)

DOI: 10.1016/j.jclepro.2018.05.210

Intangible assets disclosures in the olive oil differentiation strategy

Castilla-Polo, Francisca; M.C. Ruíz-Rodríguez

Agricultural Research & Technology: Open Access Journal (ARTOAJ), 14(1): 1-4 (2018)

DOI: 10.19080/ARTOAJ.2018.14.555904

False barriers in the purchase of organic foods. The case of extra virgin olive oil in Spain

Torres-Ruíz, Francisco José; Vega-Zamora, Manuela; Parras-Rosa, Manuel

Sustainability, 10(2): 1-14. (2018)

DOI: 10.3390/su10020461

In search of a consumer-focused food classification system. An experimental heuristic approach to differentiate degrees of quality

Torres-Ruíz, Francisco José; C. Marano; López-Alba, Elías

Food Research International, 108: 440-454(2018)

DOI: 10.1016/j.foodres.2018.03.067

A science mapping analysis of communication WoS subject category (1980-2013)

Montero-Díaz; M.J. Cobo; Gutiérrez-Salcedo, María; F. Segado; E. Herrera-Viedma

Comunicar, 55(16): 81-91 (2018)

DOI: 10.3916/C55-2018-08

Projects

LIFE Olivares Vivos + Increasing the impact of Olivares Vivos in the EU

Entidad Financiadora: Consejo Superior de Investigaciones Científicas (CSIC) Programa LIFE (2018-2020)

Investigador principal: Eva María Murgado Armenteros

Año de inicio: 2021

Presupuesto: 468.263,00 €

Ecoinnovación en el sector oleícola andaluz: situación, factores conductores y estrategias

Entidad Financiadora: Proyectos I+D+i en el marco del Programa Operativo FEDER Andalucía 2014-2020

Referencia: 1264899

Investigador principal: Manuel Parras Rosa

Año de inicio: 2019

Presupuesto: 18.488,00 €

Profitable And Sustainable Artisanal Olive Oil Industry In The Mediterranean Artolio

Entidad financiadora: Unión Europea. Programa ENI CBC MED

Referencia: B_A.1.2_0012

Investigador principal: Sebastián Sánchez Villasclaras

Año de inicio: 2021

Presupuesto: 270.360,32 €

Análisis de la vinculación de la rentabilidad del cooperativismo oleícola andaluz con la alineación a los ODS

Entidad Financiadora: Proyectos de Investigación convocados por la Universidad de Jaén, en Concurrencia Competitiva a Proyectos De I+D+I en el marco del Programa Operativo FEDER Andalucía 2014-2020

Referencia: UJA-1381122

Investigadores principales: Adoración Mozas Moral y Enrique Bernal Jurado

Año de inicio: 2021

Presupuesto: 13.226,41 €

Diverfarming-Crop diversification and low-input farming across Europe: from practitioners engagement and ecosystems services to increased revenues and chain organisation

Entidad Financiadora: Convocatoria Europea de propuestas 2017 – Horizonte 2020, renacimiento rural

Investigadores principales: Luis Parras Alcántara y Beatriz Lozano García

Año de inicio: 2017

Presupuesto: 462.998,75 €

Implantación de medidas que mejoren la rentabilidad y sostenibilidad del olivar tradicional

Entidad Financiadora: Ayudas al Funcionamiento de los Grupos Operativos Autonómicos de la Asociación Europea para la Innovación (AEI)

Investigador principal: Manuel Parras Rosa

Año de inicio: 2018

Presupuesto: 8.000,00 €

Olivares Vivos. Hacia el diseño y certificación de olivares reconciliados con la biodiversidad

Entidad Financiadora: Consejo Superior de Investigaciones Científicas (CSIC) Programa LIFE (2014-2020)

Investigadores principales: Eva María Murgado Armenteros y Francisco José Torres Ruíz

Año de inicio: 2015

Presupuesto: 189.378,00 € €

Oportunidades y amenazas para el olivar giennense desde el sur del Mediterráneo: Marruecos como competidor, proveedor y cliente