On 31th October, Mercedes Roldán Vendrell, a researcher at the Marketing and Economics Unit of the University Institute of Research on Olive Groves and Olive Oil (INUO) at the University of Jaén, gave a Plenary Lecture entitled ‘The language of olive oil tourism: key concepts and tools for multilingual communication‘ at the 4th TRADITUR International Congress.
This scientific debate forum, which was promoted and presented by TRADITUR, addressed new advances and studies in the relationship between language, literature, translation studies and intercultural communication in the field of tourism.
Program of the 4th International Congress on Translation and Tourism Discourse (TRADITUR): Download