Mercedes Roldán Vendrell, researcher at the Marketing and Economics Unit of the University Institute of Research on Olive Grove and Olive Oils (INUO) of the University of Jaén, gave two conferences on Monday 10 and Tuesday 11st March as part of the Cycle of Conferences in Spanish on olive oil and its implication in tourism and international trade. This initiative has been organised by Rosa María Rodríguez Abella, assistant professor of the Master in Communication in Tourism and Trade of the Department of Foreign Language and Literature of the University of Verona.
The presentations entitled ‘Oportunidades de negocio del sector oleícola a través de la actividad turística’ and ‘La lengua del Oleoturismo: conceptos clave para el marketing y la comercialización de los AOVE’, were moderated by Professor Mercedes Roldán Vendrell, lecturer in the Department of General Linguistics at the University of Jaén.
In addition, the Multilingual Dictionary of Olive Oil known as Olivaterm, created by INUO with the aim of offering a quick and universal access to words of the olive oil sector in 4 languages (Spanish, English, French and Chinese), allowing a better understanding and communication in the global market.
INUO would like to thank Rosa María Rodríguez Abella for this initiative and the students of the University of Verona for their collaboration and interest in the topics.